09.08.2024 - DEBATE SESSION - THE IMPACT OF SOCIAL MEDIA ON PUBLIC RELATIONS
The PR Clubs debate session on August 9, 2024, featured a lively discussion on the impact of social media on public relations . Participants argued both for and against the idea that social media enhances or undermines brand reputation. Proponents highlighted social medias ability to amplify messages and engage directly with audiences, while critics pointed to risks of misinformation and brand backlash. The debate emphasized the need for strategic social media management and crisis response planning. The session concluded with a consensus on the importance of balanced and informed social media strategies. The next debate will focus on ethics in PR, scheduled for September 5, 2024.
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