GENERAL CURRICULUM
B.B.A
Part |
Semester 1 |
Semester 2 |
I |
Language Paper I |
Language Paper II |
II |
English - I |
English - II |
III |
Financial Accounting Business communication Allied I: Business Economics |
Business Communication Management Accounting Allied II : International Trade |
IV |
Non-major Elective *: Basics of Retail Marketing Skill Based Subject : Soft Skills I |
Non-major Elective* : Concepts of Self Help Group Skill Based Subject : Soft Skills - II |
Part |
Semester 3 |
Semester 4 |
III |
Financial Management Organizational Behaviour Computer Application in Business Marketing Management Allied III : Business Mathematics and Statistics |
Human Resource Management Business Regulatory Frame Work Financial Services Management Information System Allied IV : Operations Research |
IV |
Non-major Elective : Environmental Studies (Exam in IV Sem) Skilled based Subject : Soft Skills III |
Non-major Elective : Environmental studies Skill based Subject : Soft Skills - IV |
Part |
Semester 5 |
Semester 6 |
III |
Advertising Management& Sales Promotion ResearchMethodology OperationManagement MaterialManagement Elective I : Entrepreneurial Development |
Business Environment Services Marketing Business Taxation Elective II : Customer Relation management Elective III : Project Work (Group) |
V |
Value Education |
Extension Activities |
*For non-Tamil Students: Tamil (Standard VI)