B.B.A

GENERAL CURRICULUM

B.B.A

Part

Semester 1

Semester 2

I

Language Paper – I

Language Paper – II

II

English - I

English - II

III

Financial Accounting

Business communication

Allied – I: Business Economics

Business Communication

Management Accounting

Allied – II : International Trade

IV

Non-major Elective *:

Basics of Retail Marketing

Skill Based Subject : Soft Skills – I

Non-major Elective* : Concepts of Self Help Group

Skill Based Subject : Soft Skills - II









Part

Semester 3

Semester 4

III

Financial Management

Organizational Behaviour

Computer Application in Business Marketing Management

Allied III : Business Mathematics and Statistics

Human Resource Management

Business Regulatory Frame Work

Financial Services

Management Information System

Allied IV : Operations Research

IV

Non-major Elective : Environmental

Studies (Exam in IV Sem)

Skilled based Subject : Soft Skills – III

Non-major Elective : Environmental studies

Skill based Subject : Soft Skills - IV


Part

Semester 5

Semester 6

III

Advertising Management&

Sales Promotion

 ResearchMethodology

OperationManagement

 MaterialManagement

Elective I : Entrepreneurial Development

Business Environment

Services Marketing

Business Taxation

Elective II : Customer Relation management

Elective III : Project Work (Group)

V

Value Education

Extension Activities

*For non-Tamil Students: Tamil (Standard VI)